Linking posts?

Another little post for those who are wondering about the tiny details of blogging. Recently I posted on theme choices [What theme is the right theme?] in order to help answer some questions on blog pages. This received quite a few views and likes so I’m guessing it was a bit alright.

Today however I move to the smaller details and advice – the posts themselves in particular. Much of this has been answered in another previous post I done [Blogging as a beginner – hints and tips] but a few things remain. Should you link posts as I have done twice already in this post? If so, how much should you do it? What about having a ‘related articles’ section at the bottom of the post? How many related articles should you include? All of this the answer would be ‘it depends‘. It depends on the topic of the post, the quality of related articles you can find – in particular how much they actually relate to the post, and also whether it is worth posting a link for others to be directed to.

To answer these then; it is important to realise just what linking can do for you. First things first? It gives the chance to drive more traffic easily to other posts and pages. If someone’s reading you post, chances are they may check out the related or linked posts too. This is easier than searching a blog page for any posts you want to read and also helps to get these ‘long lost posts’ recognised again. Similar to what I have done above, the two posts linked are actually rather old and appear on page 2 or 3 of my blog. However, caution must be advised when linking too many posts or articles. Seeing half of the post lit up in link colouring can put people off as they think it’s too interlinked and will not bother looking at any – or many – of the links.

How should you do it then? As I have done above it’s not ‘wrong’ to place the link just after a point has been made. I suppose it’s fair to say to an extent that any way you link your posts or other articles would be fine as long as it’s not pointless. Many place them in the end of the post under ‘related articles’, others (like me) place them directly after the point is made. It’s up to you. That’s all there is to it really.

Finally with regards to the topic choices mentioned earlier; try not to use unrelated articles as ‘related’ ones. This just won’t do at all. This can be seen as link baiting and could get you a reputation which won’t help your traffic. After all, clear readability and well placed linking can be the difference between another follower or another avoider.

My conclusion then? Well, link by all means but do it with great thought beforehand. Find a balance which helps your blog to be projected in a well established and well thought out manner to those who pass through. As I said, linking isn’t a guarantee to more follows, likes and comments – it’s merely a better chance for these to occur. Since I’ve been linking and thinking about related posts being included within newer posts I have noticed a good difference. It will be different for everyone as everyone has different overall topics to their blog page and also varying ways of doing this.

Hopefully this helps to answer some questions on whether to link or relate articles. It’s been done by me since the beginning of this year at the start of my blog a day 2013 challenge and has seen a significant improvement on blog traffic – I’ll admit. Give it a try, you might like it!.

Bye for now.

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